Wal-Mart is moving “Cyber Monday” to Sunday because people now have fast Internet in their homes, the U.S. retailer said Monday.
All 2,000 of Wal-Mart’s Cyber Monday deals will begin Sunday at 8 p.m. ET. This should make deals available to more people and that’s what Walmart is banking on.
The company explained that the annual shopping day where retailers heavily discount loads of products online was originally on the Monday after Thanksgiving so people could shop using the high-speed Internet they had in their office. But now that fast broadband is widespread, it makes no sense to keep it on that day.
Wal-Mart said its merchants had “closely watched customer search and demand trends in the months leading up to the holidays” and saw spikes in the past week for “Star Wars” toys, 4K TVs, drones, Beats by Dre headphones, Fitbit and 3-D printers. Walmart.com said it has increased the number of items related to these searches.
A 65 inch LG 4K Ultra HDTV for $799 plus free shipping as well as a Microsoft Surface Pro 3 for $599 are among the products being sold during the discount shopping days.