Lego, the Danish toymaker posted a 25% jump in revenues and a 31% rise in net profits in 2015, thanks to a huge demand for its Star Wars, Ninjago and Disney Princess products. These three themed lines are big business.
The company stated it sold more than 72 billion Lego bricks to 100 million kids in 2015, with Elsa’s Sparkling Ice Castle, the Star Wars Millennium Falcon and a Police Station topping the list of best sellers. Of course any lovers of Legos and the above mentioned brands knows that adults were buying some of those Legos.
Lego launched 350 new products in 2015 and this was the largest number ever. It has also expanded into digital world, launching Lego GO DIMENSIONS video game, which merges physical Lego brick building with interactive console game.
Today, Lego reported revenues of 35.8 billion Danish kroner in 2015. That’s up about 25.2% compared to 2014, which was already very successful year for the company. The toymaker received a boost from the Lego Movie, which premiered in February 2014 and was a big hit. It also became the world’s biggest toy company in September of the same year, overtaking Mattel.
Lego also said it grew double digits in all of its core markets, outpacing the wider toy market on a whole , which it said grew by “mid single digits” in 2015.
The company employs nearly 14,000 people around the world, and is still owned by the Kirk Kristiansen family that founded it in 1932. Its sales have quadrupled in the last 10 years. It’s good to invest in Lego