Shares of GoPro fell more than 14 percent in after-hours trade on Wednesday October 28, after the company reported earnings that missed expectations.

Currently the company reported quarterly earnings per share of about 25 cents on revenue of around $400 million. This was just off of the what Wall Street had expected the company to post which was earnings of 29 cents per share on $434 million in revenue, according to from Thomson Reuters.

With the holiday season upon then, GoPro may have light at the end of the tunnel. The GoPro is popular with active lifestyle and adventure seekers.  They are also a nationally recognized brand with loyal followers.