When it comes to shopping in the U.S., Black Friday is the day that focuses on deals, shopping and retail sales. It’s the biggest day for shopping hands down in the U.S. and in fact has become a tradition with a cult like following.

While most agree the shopping tradition is a crucial sales day for U.S. retailers, the outdoor retailer, Recreational Equipment or REI is choosing to shut all 143 of its store doors, on the Friday after Thanksgiving. There will be no doorbusters, Black Friday specials or clawing your way to bargains in stores.

The retailer announced that their 12,000 employees, will be paid for the day but won’t have to report to work on November 27.

In a report from The National Retail Federation last year, they shocked analysts by stating that the mega shopping day might not be as profitable as retailers think. When looking at over all figures they suggested Black Friday weekend wasn’t as successful as it had been in previous years. It was noted in the report that online shopping and early holiday promotions paired with an improving economy as the biggest reasons for the drastic change in how consumers saw Black Friday.

Some retailers have listened and have decided the opportunity to allow employees to stay home and spend time with their families is more important that possible in store sales.