Monster has eyes on China for 2016

Monster Beverage Company announced onThursday that it plans to break into the Chinese market during the first half of 2016, as a distribution deal with Coca-Cola that pushes its energy drinks to many more markets around the world gets started.

At this time, Monster has an agreement with Coca-Cola or distribution across 28 countries. They also have a launch in Russia that is expected by the end of this year according to the companies CEO.

 

Since Monster is still figuring out how it will launch in China including cities, it is clear that they are not expecting a frenzy.

 

 

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